Meet the newest version of our best-selling 24/7 Lift Bra — designed to give you that same natural push-up effect, now crafted in soft, lightweight cotton for unbeatable everyday comfort.
The 24/7 Lift Cotton combines everything you love about the original — the flattering shape, the smooth fit, and the perfect lift for smaller busts — with a fresh, breathable feel that moves with you.
No wires, no stiffness, no slipping — just a barely-there lift that feels as good as it looks.
Why you’ll love it
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Made from premium breathable cotton
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Natural-looking push-up lift designed for smaller sizes
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Cloud-soft padding for a rounded shape under clothes
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Wireless design for complete freedom and comfort
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Everyday essential you’ll want to wear from morning to night
